“In a world where people keep standing in your line, we believe it’s extremely valuable to have patience and understanding for them, in order to change their voice into a message.”

This concept focuses on the values patience and understanding. The name ‘KNOMOW‘ derives from ‘know more’. In terms of color psychology, turquoise helps to open the lines of communication between the heart and the spoken word, and silver indicates a time of reflection and a change of direction – illuminating the way forward. The sans serif typeface, among with the ‘o’s that symbolize speech balloons, are meant to give a refreshing feeling of being patient and understanding. Additionally, leaving out ‘mo’ results in KNOW.

I want to KNOMOW of you. Therefore, the whole concept has been visualized in this brand roadmap.