As a look behind the process, this is a concertina calendar for Häglofs – with focus on their Outstanding Outdoor Equipment.

The square pages are fully foldable and each page contains inspiring quotes for that exact month. The quotes are Dutch and represent the adventurous life of an outdoor enthusiast.

The pleather strip in conjunction with the wooden corners keep the calendar at its place. Right above it, a play button is painted, which represents the movements and adventures of an outdoor life.

Iconick has been published in The Art of Calendar Design, a book that represents all kinds of innovative and creative calendar designs from all over the world. 111 international designers have been chosen to showcase their work and Iconick is one of them!

I am extremely thankful to Sandu Publishing for making this happen. You can now order a paperback on Amazon:…/…/1584235837.